SsangYong Korando “Straight Talking”

For the launch of the new SsangYong Korando, we enlisted the help of straight-talking British hardman, Vinnie Jones, who deliver a plain-speaking and honest product ad.
No unnecessary marketing jargon and no over-promises. 
Just a great car, with great features, at a great price.

The results:
- An 85% uplift in leads delivered
- An 69% uplift in web visits year-on-year
- Record broken twice for traffic to SsangYong website