Delicious Nature, Global relaunch campaign for St Ives.

With wellbeing becoming a cultural obsession it’s about time we started thinking about what we put on our bodies as well as in them. A campaign to relaunch St Ives, refreshing their approach to skincare.

***Sadly just before this campaign was due to go live it got pulled as a woman sued St Ives, calling their apricot scrub ‘sandpaper’, ouch!