Sky Sports - #RiseWithUs
#RiseWithUs is a Sky Sports campaign and commitment to women’s sport both on and off the playing field. For the campaign, we created a series of empowering, statuesque and impossible-to-ignore images of rising stars in the sports world.
But the part of this campaign I am most proud of is igniting the broadcaster’s commitment to women’s sport by taking action and doing, rather than just saying. This action started with taking down Sky’s paywall for women’s sport, making all live coverage available for everyone to watch for free on their YouTube channel. It continues with investing in more women’s sport digital content and programming as well as expanding existing coverage and strengthening their digital output.
